Why To Use Google Adsense For Your Content
Undoubtedly, you've heard about
Google's AdSense and you are thinking about giving it a go. But is it
really worth placing an AdSense banner on your site?
The
answer is a definite yes. You could always have some other banner on
your site, or even use some search of affiliate ad program and that
would probably make you some money, given of course that your site
enjoys a healthy amount of visitors. However with affiliate marketing,
it is expected that the visitor from your website completes a sale
before you are remunerated.
But that's nowhere near
what you get for using AdSense. There are people who earn in excess of
100.000 dollars per year by using AdSense. And it doesn't just stop with
making more money. Firstly, the ads are text only. That means they're
by far less obtrusive on your visitors then your average, flashy banner
that's designed to catch the eye of the visitor.
Sure,
you'll have to ensure they get better placement, so as to be noticed but
despite that they don't bother viewer’s as much as traditional ads.
Think about the many sites you've seen using pop-ups, floating banners
and many other schemes that will have visitors screaming in anger every
time they visit the said website. You can actually do better then that,
annoying people less and still making an amount of money.
Secondly,
the ads are generated based on the contents of your site automatically.
When you use an affiliate ad program, you have to specify certain
categories that your sites belong to.
However, if any
page on your site falls outside of these categories, the banners aren't
targeted anymore. And what that means is that you're potentially showing
ads to people who don't have any interest in them and that can lead to
inefficiencies.
With Google AdSense that just about
never happens: the ads present on your site will always be in sync with
whatever your visitors are interested in and that adds to your site's
value and to the revenue it produces.
What's more, the
look of these banners and their size is customizable, which means they
will feel more integrated with the rest of your site's content, which
brings an increase in your site's overall visual quality as opposed to a
traditional approach.
For many people, there's also a
great problem with finding people to advertise on their site as well.
AdSense is clearly the easiest solution available to this problem today.
It's
free to join the AdSense program and it almost takes no time at all.
The potential database of websites from AdWords is larger then anything
you might encounter from any competitor, numbering over 150.000 users.
This means as more people compete the CPC or cost per click for search
terms will inevitably rise.
Also, setting up AdSense
on your site is a breeze, and you can complete the whole process in less
then an hour. It takes a lot less to do then any form of affiliate
advertising which is yet another reason to choose the easy AdSense
approach.
All you need to do is add an AdSense banner
on your website (other then registering with the program of course) is
to copy & paste a few lines and you're all done, you get to choose
where the banners go, how large they are and how they integrate with the
rest of your site.
For any webmaster out there, that's
a killer scheme because it lets you draw the line between your site's
usability level and the amount of advertising you wish to have. Some
people need the money badly while others just keep AdSense running to
pay for the hosting of their website.